Assessfy Business Functions Lab Advanced 6 milestones 100 marks

Redesigning Mobile Payment App Features Using User Journey Mapping and Research

Function: Product Management Industry: Fintech Function: Product Management Type: Business-function applied project Team: up to 4 Assessment: 6 milestones (100 marks)

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

Enroll as Student Mentor this project

Milestones

Available mentors

Enrolled students

Core skills

About this project

Objective: To propose a feature redesign for a leading Indian mobile payments app based on in-depth user research and journey mapping to enhance user engagement and retention.

India’s mobile payments market is rapidly growing, but apps face challenges in user retention due to complex user journeys and under-optimized features. Many users experience drop-offs during onboarding or transaction processes, leading to lost engagement and revenue opportunities.

This project requires the team to conduct comprehensive user research—including interviews, surveys, and usability testing—on a major Indian mobile payments app (such as Paytm, Google Pay, or PhonePe). Students will use journey mapping to visualize pain points, supported by real usage data and behavioral analytics.

Deliverables include user personas, detailed customer journey maps, pain-point analysis, benchmarking against best practices, and a data-driven redesign proposal for one or two key app features. The analysis should integrate both qualitative insights and quantitative usage data.

The business impact is a clear, actionable redesign plan that can improve user satisfaction, reduce drop-offs, and increase transaction frequency, guiding product management decisions for future app iterations.

Milestones

1. Problem Definition & Business Case

10 marks 18d

Define the core business problem, select target app, and justify the business case with market context. Submit a 3-page brief and present; faculty reviews scope and feasibility.

2. Domain Research & Data Gathering

13 marks 22d

Conduct secondary research on Indian mobile payments, gather usage data, design user research instruments. Submit research summary and survey/interview plan; reviewed for thoroughness.

3. Solution Design / Methodology

12 marks 17d

Map out research methodology, user segmentation, and journey mapping approach. Submit detailed methodology document and receive feedback on design rigor.

4. Build / Analysis & Implementation

28 marks 35d

Execute user research, analyze quantitative and qualitative data, construct journey maps, and identify feature pain points. Submit analysis report, journey maps, and preliminary findings; graded on depth and insight.

5. Validation & Results

22 marks 28d

Propose and prototype redesigned features, validate with users (A/B tests, feedback), and benchmark against market. Submit validation results and iterate; reviewed for actionable recommendations.

6. Final Report & Presentation

15 marks 20d

Deliver a comprehensive report (30 pages max) and present results, including business impact and implementation roadmap. Assessed by faculty and industry mentor for clarity, viability, and impact.

Open internships using this project -->

Skills you'll learn

FintechProduct ManagementUser research methods (interviewssurveysusability testing)Customer journey mappingProduct feature analysisData analysis (ExcelPythonSQL)Wireframing & prototyping (FigmaBalsamiq)Presentation & stakeholder communicationBenchmarking & competitive analysis

Tools used

Excel/Google SheetsPython (for data analysise.g.pandasmatplotlib)Survey tools (Google FormsSurveyMonkey)Figma or Balsamiq (for wireframes/prototyping)Customer Journey Mapping (SmaplyMiroor Canva)Public datasets (RBI payments dataNPCI reports)Usability testing tools (LookbackMaze)Product management frameworks (JTBDKano Model)

Prerequisites

Basic product management conceptsPrinciples of user experience (UX) designIntroduction to data analysis/statisticsWorking knowledge of Excel or Google Sheets

Available mentors

No mentors have signed up for this project yet.

Be the first to mentor

You'll earn — Certificate (PDF)

AICTE-aligned Project Completion Certificate

A formal, audit-ready PDF certificate issued by Assessfy + your institute on successful completion. Includes AICTE credit hours, your evaluator's signature, and a QR code for third-party verification.

AICTE-aligned

Certificate of Project Completion

This is to certify that

has successfully completed the project

Redesigning Mobile Payment App Features Using User Journey …

Scan to Verify

Date

Signature

Auto-issued on completion QR-verifiable

You'll earn — Digital Badge

Shareable LinkedIn / Resume Skill Badge

A compact, verifiable Open-Badges-2.0-compliant digital credential. Add to your LinkedIn profile, GitHub README, or resume in one click. Recruiters can validate authenticity via a unique URL.

Advanced

Redesigning Mobile Payment App Featur…

Assessfy

Auto-issued on completion One-click LinkedIn add