Assessfy Business Functions Lab Advanced 6 milestones 100 marks

Product Discovery and RICE-Based Roadmap Prioritisation for an Indian Fintech Mobile App

Function: Product Management Industry: Fintech Function: Product Management Type: Business-function applied project Team: up to 4 Assessment: 6 milestones (100 marks)

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About this project

Objective: To identify, evaluate, and prioritize new feature opportunities for a fintech mobile app using data-driven product discovery and the RICE framework.

Context: Indian fintech startups face intense competition and rapidly evolving consumer expectations. A leading digital payments mobile app seeks to enhance its product offering by efficiently discovering and prioritizing new features for development, ensuring maximum user impact and business growth.

Approach: The student team will conduct market and competitor analysis, user interviews, and survey data collection. They will apply product discovery techniques to generate a list of potential features, and use the RICE (Reach, Impact, Confidence, Effort) framework to quantitatively prioritize them based on business value and feasibility.

Deliverables: Key outputs include a ranked feature backlog, detailed RICE scoring matrix, user research summaries, and a recommended product roadmap. Analysis will be reviewed by faculty and industry mentors for rigor and actionable insight.

Business Impact: The project will inform strategic product development decisions, helping the fintech app allocate resources to high-impact features, accelerate innovation, and improve user satisfaction in the competitive Indian market.

Milestones

1. Problem Definition & Business Case

10 marks 14d

Submit a concise project brief outlining the fintech app’s business context, objectives, and rationale. Reviewed by faculty for clarity and relevance.

2. Domain Research & Data Gathering

15 marks 21d

Conduct secondary research on fintech trends, competitors, and gather user feedback through surveys/interviews. Submit a research report and raw data. Reviewed for completeness and credibility.

3. Solution Design / Methodology

12 marks 21d

Document the product discovery process, feature identification methods, and RICE prioritisation framework. Reviewed for methodological rigor and fit to context.

4. Build / Analysis & Implementation

28 marks 35d

Develop feature backlog, score features using RICE, visualize results, and create a draft roadmap. Submit analysis workbook and dashboard. Reviewed for analytical depth and practical feasibility.

5. Validation & Results

25 marks 28d

Validate prioritization with stakeholders, refine recommendations, and document impact assessment. Reviewed for evidence of validation and actionable outcomes.

6. Final Report & Presentation

10 marks 21d

Deliver a final report and presentation summarizing process, findings, recommendations, and strategic roadmap. Reviewed for professionalism, clarity, and business value.

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Skills you'll learn

FintechProduct ManagementProduct discovery and requirement gatheringMarket and competitor analysisQuantitative prioritisation (RICE framework)User research and survey designData analysis and visualizationStakeholder communication and presentationStrategic roadmap planningAnalytical reasoning

Tools used

Microsoft ExcelSurveyMonkey/Google FormsSQL for analyzing app usage dataPower BI/Tableau for visualizationRICE prioritisation matrixPublic datasets (NPCIRBIStatista)Product management templates (Trello/Jira)Competitor benchmarking (App AnnieSimilarWeb)

Prerequisites

Basic product management conceptsBusiness analytics or statisticsMarketing managementIntroduction to fintech industryFundamentals of Excel/data analysis

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