Assessfy Business Functions Lab Moderate 6 milestones 100 marks

Queue and Store Layout Redesign for Enhanced Throughput in Retail Outlets

Function: Operations Industry: Retail Function: Operations Type: Business-function applied project Team: up to 4 Assessment: 6 milestones (100 marks)

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About this project

Objective: To optimise queue management and store layout to increase customer throughput and reduce wait times in a high-traffic Indian retail outlet.

Retail outlets in India, especially in urban areas, often face congestion and long customer wait times during peak hours due to inefficient queue systems and suboptimal store layouts. This leads to customer dissatisfaction and loss of potential sales.

The project team will use a combination of observational time studies, customer flow analysis, and data analytics to map existing queues and layout bottlenecks. They will apply queueing theory, layout optimisation frameworks, and simulation models to redesign the system for maximum throughput.

Deliverables include process maps, queue models, layout redesign proposals, simulation outputs, and a cost-benefit analysis. The team will also provide actionable recommendations with visualisations for implementation in a real retail setting.

The project will enable the outlet to make data-driven decisions that improve customer experience, increase sales potential, and reduce operational inefficiencies, supporting store managers and operations teams in tangible business impact.

Milestones

1. Problem Definition & Business Case

10 marks 14d

Define the problem, scope, and expected business value; reviewed via a 2-page concept note and stakeholder approval.

2. Domain Research & Data Gathering

12 marks 20d

Conduct literature review, site visits, and collect primary queue/store data; reviewed with a research summary and raw dataset submission.

3. Solution Design / Methodology

15 marks 18d

Develop queue models, workflow diagrams, and layout optimisation approach; reviewed via methodology report and stakeholder feedback.

4. Build / Analysis & Implementation

28 marks 35d

Perform quantitative analysis, simulations, and propose redesign; reviewed by analytics dashboard, simulation results, and interim presentation.

5. Validation & Results

25 marks 28d

Test new layout/queue models with validation metrics and real or simulated data; reviewed with results report and impact assessment.

6. Final Report & Presentation

10 marks 15d

Prepare a comprehensive report and present findings to faculty/industry panel; reviewed for clarity, business impact, and actionable recommendations.

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Skills you'll learn

RetailOperationsProcess mapping and workflow analysisApplication of queueing theoryData collection and statistical analysisSimulation modelling (e.g.ArenaSimul8)Retail operations and layout optimisationUse of Excel and Power BI/Tableau for analytics and visualisationBusiness communication and presentation

Tools used

Microsoft Excel (data analysisqueue modelling)Power BI or Tableau (visualisation)Python (PandasSimPy for simulation)Time-motion study templatesQueueing theory frameworks (M/M/1M/G/1 models)Store footfall and POS datasets (if available)Google Forms/Survey tools (customer feedback)

Prerequisites

Operations ManagementStatistics for BusinessIntroduction to Retail ManagementBasic Data Analysis (Excel/Python)

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