Assessfy Business Functions Lab Advanced 6 milestones 100 marks

Strategic Digital Transformation Roadmap and Prioritisation for a Traditional FMCG Company

Function: Strategy Industry: Retail / FMCG Function: Strategy Type: Business-function applied project Team: up to 4 Assessment: 6 milestones (100 marks)

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About this project

Objective: To develop a data-driven digital transformation roadmap that prioritises initiatives for a traditional FMCG business in India to enhance competitiveness and operational efficiency.

Traditional Indian FMCG companies are facing growing competition from digitally native brands and shifting consumer preferences. Many established firms continue to rely on legacy systems and manual processes, resulting in inefficiencies and slower market responses.

The project involves conducting a comprehensive assessment of the current digital maturity, benchmarking against best practices, and identifying transformation opportunities across core business functions. The team will gather data through interviews, process analysis, and secondary research.

Key deliverables include a digital maturity diagnostic, prioritisation framework (e.g., McKinsey's 7S or BCG's Digital Acceleration Index), cost-benefit analysis of shortlisted initiatives, a phased transformation roadmap, and risk mitigation strategies. Analysis will be supported by stakeholder mapping, financial modelling, and scenario planning.

The project’s recommendations will guide management on investment priorities, digital capabilities to build, and a clear timeline for execution, directly impacting the company's market positioning and long-term sustainability.

Milestones

1. Problem Definition & Business Case

10 marks 18d

Deliver a detailed problem statement, project scope, and justification highlighting the business need for digital transformation (reviewed via project proposal and faculty feedback).

2. Domain Research & Data Gathering

15 marks 22d

Collect primary and secondary data, including internal process mapping, stakeholder interviews, and industry benchmarking (reviewed through data summary and process maps).

3. Solution Design / Methodology

15 marks 20d

Develop and present an analytical framework for digital maturity assessment and initiative prioritisation (reviewed via interim methodology report and peer/faculty critique).

4. Build / Analysis & Implementation

30 marks 35d

Conduct digital maturity assessment, cost-benefit analysis, and develop a prioritised roadmap with supporting visuals (reviewed through core analysis report and dashboard demo).

5. Validation & Results

20 marks 28d

Validate proposed roadmap with stakeholders, incorporate feedback, and stress-test recommendations (reviewed by stakeholder validation report and faculty evaluation).

6. Final Report & Presentation

10 marks 17d

Deliver a comprehensive final report and executive presentation, summarising findings, recommendations, and implementation plan (reviewed by viva and final submission).

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Skills you'll learn

Retail / FMCGStrategyStrategic analysis and business modellingDigital transformation frameworks applicationStakeholder management and interviewingData analysis and visualisation (ExcelPower BI)Financial feasibility and ROI assessmentIndustry benchmarkingReport writing and executive presentation

Tools used

Microsoft Excel for modellingPower BI for dashboardsSWOTMcKinsey 7SBCG Digital Acceleration Index frameworksPublic FMCG industry reports (NielsenIBEFStatista)Stakeholder interview guidesProject management tools (Trello/Asana)

Prerequisites

Principles of ManagementBusiness StrategyOperations ManagementIntroduction to Data Analysis

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