Assessfy Business Functions Lab Advanced 6 milestones 100 marks

Business-Model Innovation and Blue-Ocean Strategy for a Legacy Indian Manufacturing Firm

Function: Strategy Industry: Manufacturing Function: Strategy Type: Business-function applied project Team: up to 4 Assessment: 6 milestones (100 marks)

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

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About this project

Objective: To design a differentiated business model and Blue-Ocean strategic canvas for a legacy manufacturing firm in India to unlock new growth avenues and enhance competitiveness.

Many legacy manufacturing firms in India face stagnating growth, intense price competition, and shrinking margins due to commoditization and disruption from new entrants. The challenge is to break out of the 'red ocean' of competition and identify uncontested market space for the future.

The student team will apply the Blue Ocean Strategy framework to a selected Indian legacy manufacturer, conducting market research, stakeholder interviews, and value chain analysis. The team will leverage business-model innovation tools to map and reimagine the firm's value proposition.

Deliverables include an 'as-is' and 'to-be' business model canvas, a Blue Ocean strategic canvas, competitor and customer analysis, and a set of actionable recommendations supported by financial and qualitative assessment.

The project will inform strategic decision-making at the firm’s leadership level, potentially guiding investments, product/service pivots, or market-entry decisions that can redefine the firm's competitive position and long-term sustainability.

Milestones

1. Problem Definition & Business Case

10 marks 18d

Identify and define the legacy manufacturing firm and articulate the core business challenge. Submit a 2-page business case and scope note. Reviewed by faculty and industry mentor.

2. Domain Research & Data Gathering

15 marks 26d

Conduct market, competitor, and internal analysis. Collect primary and secondary data. Deliver a research dossier and summary of insights. Reviewed for depth and relevance.

3. Solution Design / Methodology

10 marks 18d

Present methodology for business model innovation and Blue Ocean analysis, including framework selection and stakeholder mapping. Submit a methodology deck. Peer and mentor review.

4. Build / Analysis & Implementation

30 marks 38d

Develop 'as-is' and 'to-be' business model canvases, Blue Ocean strategy canvas, and scenario analyses. Submit detailed analysis and preliminary recommendations. Critically reviewed for rigor and feasibility.

5. Validation & Results

25 marks 28d

Validate recommendations through stakeholder feedback, sensitivity analysis, and financial assessment. Deliver results report and validation summary. Reviewed by faculty and industry mentor.

6. Final Report & Presentation

10 marks 20d

Submit a comprehensive final report and executive presentation summarizing problem, analysis, solution, and business impact. Assessed on clarity, insight, and actionable outcomes.

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Skills you'll learn

ManufacturingStrategyStrategic analysis and application of Blue Ocean frameworksBusiness model mapping and innovationMarket and competitor researchData-driven decision makingStakeholder interview and survey designFinancial modeling and scenario analysisProfessional report writing and presentation skills

Tools used

Strategyzer Business Model CanvasBlue Ocean Strategy CanvasExcel for financial modelingPower BI or Tableau for visualizationIndustry reports (e.g.IBEFStatista)Primary survey/interview tools (Google FormsSurveyMonkey)SWOT and Value Chain analysis frameworks

Prerequisites

Fundamentals of StrategyMarketing ManagementFinancial Analysis and AccountingIndustry Analysis/Porter’s Five Forces

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AICTE-aligned Project Completion Certificate

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