Assessfy Business Functions Lab Advanced 6 milestones 100 marks

Porter Five-Forces Competitive Analysis of India's Online Food Delivery Sector

Function: Strategy Industry: Retail Function: Strategy Type: Business-function applied project Team: up to 4 Assessment: 6 milestones (100 marks)

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About this project

Objective: To evaluate the competitive landscape and industry attractiveness of the Indian online food delivery sector using Porter’s Five Forces framework.

India’s online food delivery sector has witnessed rapid growth driven by urbanization, increased smartphone penetration, and changing lifestyles, but faces intense competition and evolving consumer preferences. Companies like Zomato, Swiggy, and new entrants compete for market share while balancing profitability and customer satisfaction.

The student team will conduct a detailed competitive analysis using Porter’s Five Forces framework, leveraging quantitative and qualitative data from industry reports, company filings, and consumer behavior studies. Primary research through surveys or expert interviews may supplement secondary research.

Deliverables will include a comprehensive industry report, mapping each force with supporting data, competitor benchmarking, identification of key industry drivers and barriers, and strategic recommendations for a market entrant or incumbent.

The project will guide critical business decisions such as market entry, investment, or positioning strategies, equipping stakeholders with actionable insights into industry risks, opportunities, and sustainable competitive advantage.

Milestones

1. Problem Definition & Business Case

10 marks 16d

Submission of a 2-page business case justifying the sector choice, outlining business relevance, and initial research questions. Reviewed by faculty for relevance and clarity.

2. Domain Research & Data Gathering

12 marks 22d

Collection of sector data, industry reports, competitor profiles, and preliminary consumer insights. Submission of annotated bibliography and data sources with summary. Faculty checks for completeness and credibility.

3. Solution Design / Methodology

13 marks 17d

Detailed plan for applying Porter’s Five Forces, data analysis approach, and benchmarking methodology. Submission of methodology document and project plan. Reviewed for rigor and feasibility.

4. Build / Analysis & Implementation

32 marks 34d

Execution of competitive analysis, mapping each force with supporting evidence, and producing visualizations. Draft report and dashboards submitted for faculty and industry mentor feedback.

5. Validation & Results

23 marks 19d

Validation of findings through expert interviews, peer review, or additional data checks. Submission of summary report highlighting validated insights and recommendations. Review focuses on robustness and real-world applicability.

6. Final Report & Presentation

10 marks 17d

Submission and presentation of the final industry analysis report, executive summary, and strategic recommendations to faculty panel and, where possible, industry stakeholders. Evaluated on clarity, depth, and actionable insights.

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Skills you'll learn

RetailStrategyIndustry and competitor analysisApplication of strategic frameworks (Porter’s Five Forces)Data collection and synthesis (primary and secondary sources)Critical thinking and business writingMarket research and benchmarkingPresentation and communication skillsUse of visualization tools (Power BI/Tableau)

Tools used

Porter’s Five Forces frameworkExcel (data analysis & modeling)Power BI or Tableau (visualization)Public industry reports (NASSCOMRedSeerStatista)Company annual reports (ZomatoSwiggyetc.)Survey tools (Google FormsSurveyMonkey)SWOT analysis

Prerequisites

Principles of Management or StrategyMarketing FundamentalsBusiness Statistics or Data AnalysisReport Writing/Business Communication

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AICTE-aligned Project Completion Certificate

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