Comprehensive Valuation and Investment Appraisal of an Indian FMCG Acquisition Target

Objective: To determine the fair value and investment viability of a mid-sized Indian FMCG company as an acquisition target for a strategic investor.

The Indian FMCG sector is witnessing rapid consolidation as larger players seek competitive advantages through acquisitions. Accurately valuing a prospective acquisition target and assessing its investment potential is a critical challenge for finance teams, given market volatility and regulatory factors.

The project involves selecting a real mid-sized publicly listed FMCG company as a case target, gathering financial statements, market data, and industry benchmarks, and applying recognized valuation frameworks such as DCF, comparable company analysis, and precedent transactions. The team will also perform scenario analysis and risk assessment relevant to the Indian market.

Deliverables include a detailed valuation model, sensitivity analyses, investment appraisal using NPV/IRR, and a synthesized recommendation report with supporting exhibits. The project will be evaluated through interim presentations, model audits, and a final defense.

The outcome will guide a simulated investment committee decision, equipping students with hands-on experience in valuation, deal structuring, and strategic finance in the Indian context.