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A Comparative Study of Bancassurance Products in Banks

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

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About this project

A Comparative Study of Bancassurance Products in Banks

Milestones
1. Select 3–5 banks offering bancassurance
10 marks 7d
2. Study product range, pricing, benefits
10 marks 7d
3. Analyze market reach and customer satisfaction
15 marks 7d
4. Recommend improvements
15 marks 9d
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Skills you'll learn
Financial Services Knowledge Comparative Analysis Market Research and Survey Design Report Writing Data Interpretation Presentation and Communication Skills
Tools used
Data Collection: Questionnairesbank websitesinsurance company reports Analysis Tools: Microsoft ExcelGoogle Sheets Statistical Tools (optional): SPSS / R for satisfaction and performance metrics Documentation: MS Word for report writingMS PowerPoint for presentation
Prerequisites
Understanding of banking and insurance sector fundamentals Awareness of IRDAI regulations related to bancassurance Basic concepts of marketing and financial product distribution Knowledge of customer relationship management
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A Comparative Study of Bancassurance Products in Banks

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