Multi-dimensional competency assessment for the Social Media Manager role — Cognitive Aptitude (numerical & logical reasoning), Role Knowledge, Situational Judgement. Proctored; produces a competency profile, not a single MCQ score. Skills assessed: Content scheduling using tools like Hootsuite or Buffer, Social media analytics and reporting (e.g., Google Analytics, Facebook Insights), Paid social advertising campaign setup (e.g., Facebook Ads Manager), Graphic design using Canva or Adobe Photoshop, Copywriting for social media posts, Community management and moderation, A/B testing of social content, Platform-specific algorithm knowledge (e.g., Instagram, TikTok, LinkedIn)..
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