Multi-dimensional competency assessment for the Marketing Automation Specialist role — Cognitive Aptitude (numerical & logical reasoning), Role Knowledge, Situational Judgement. Proctored; produces a competency profile, not a single MCQ score. Skills assessed: HubSpot workflow creation, Salesforce Marketing Cloud automation, email campaign A/B testing, lead scoring implementation, segmentation using SQL queries, Google Analytics tracking setup, dynamic content personalization, API integration for marketing platforms.
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