Multi-dimensional competency assessment for the Email Marketing Specialist role — Cognitive Aptitude (numerical & logical reasoning), Role Knowledge, Situational Judgement. Proctored; produces a competency profile, not a single MCQ score. Skills assessed: Email campaign creation in Mailchimp, A/B testing of email content, List segmentation and targeting, HTML/CSS for email templates, Analyzing email performance metrics (open/click rates), CAN-SPAM/GDPR compliance knowledge, Automated drip campaign setup, Integration with CRM platforms (e.g., Salesforce, HubSpot).
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