Multi-dimensional competency assessment for the Demand Generation Manager role — Cognitive Aptitude (numerical & logical reasoning), Role Knowledge, Situational Judgement. Proctored; produces a competency profile, not a single MCQ score. Skills assessed: Marketing automation platforms (e.g., HubSpot, Marketo), CRM management (e.g., Salesforce), lead scoring and nurturing, paid digital advertising (e.g., Google Ads, LinkedIn Ads), SEO/SEM strategies, data analytics and reporting (e.g., Google Analytics), A/B testing and conversion rate optimization, content marketing strategy development.
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